Privacy notice

Last updated: August 18, 2026 · Plain-language notice covering this page and the Postella app.

What we collect

• Waitlist signups: your email address and the audience option you pick ("what best describes you"). If you arrived from a link with campaign tags (UTM parameters), we store those alongside your signup so we know which channel brought you.
• Analytics: we use Google Analytics 4 to understand how the page is used: pages viewed, scrolling, button clicks, approximate location, and device type. This is standard, aggregate usage data; we don't use it to identify you personally.
• Connected social accounts: if you use the Postella app and connect a social account, we collect the data described in the next section.

Connected social accounts

The Postella app can connect to Facebook Pages, Instagram, X (Twitter), and TikTok so it can draft and publish posts for you. Connections use each platform's official login (OAuth) — we never see or store your platform passwords. When you connect an account, we collect and store:

• Basic account info: your account or Page name, username/handle, profile picture, and the platform's account ID, so we can show you which accounts are connected.
• Access tokens: the credentials each platform issues so Postella can publish on your behalf. Tokens are stored securely and used only for the features you've enabled.
• Content you create in Postella: drafts, captions, media, and scheduling details for your posts.
• Post performance data: where you grant it, basic metrics on posts published through Postella (such as reach, likes, and comments), so we can show you how your posts performed.

What we do with it — and what we don't:

• We use this data only to provide Postella's features: generating post drafts, publishing or scheduling posts you approve, and reporting on their performance.
• We never publish anything without your action — posts go out only when you approve or schedule them.
• We don't read your private messages, and we don't collect data about your followers or contacts.
• We don't sell platform data, use it for advertising, or share it with third parties beyond the processors listed below.
• Our use of each platform's data follows that platform's rules, including the Meta Platform Terms, the X Developer Agreement, and the TikTok Developer Terms.

Why we collect it

• To email you when Postella launches. That's the only thing the waitlist is for.
• To understand which parts of the page work and which channels bring interested visitors.
• To run the app's core features: turning trending topics into post drafts and publishing them to the social accounts you've connected.

Who processes it

• Kit (ConvertKit) stores waitlist signups and sends our emails.
• Google Analytics processes usage analytics.
• Google reCAPTCHA protects the signup form from bots; it is subject to Google's Privacy Policy and Terms of Service.
• The social platforms themselves — Meta (Facebook and Instagram), X, and TikTok — process the posts we publish to them on your behalf, under their own privacy policies: Meta, X, TikTok.

What we store in your browser

• Google Analytics cookies (usage measurement) — only if you accept them in the cookie banner. If you decline, or simply ignore the banner, Google Analytics never loads and no analytics cookies are set.
• Google reCAPTCHA may set a cookie when you use the signup form. We treat it as necessary: it exists solely to keep bots off the waitlist.
• Your light/dark theme choice, your cookie choice, and which headline you were shown (localStorage), and campaign tags for the current visit (sessionStorage). None of these identify you, and no consent banner is needed for them.

Opting out & deletion

• Every email we send includes a one-click unsubscribe link.
• To have your signup deleted entirely, reply to any email we've sent you and ask. We'll remove it. Full details are on our data deletion page.
• You can change your analytics cookie choice anytime via "Cookie settings" in the footer of the main page. Declining stops analytics immediately.
• You can also block analytics with your browser's tracking protection or an ad blocker; the page works fine without it.

Disconnecting social accounts & deleting platform data

• You can disconnect any social account from Postella's settings at any time. Disconnecting revokes our access and deletes the stored access tokens for that account.
• You can also revoke Postella's access from the platform side: Facebook and Instagram under Settings → Apps and websites, X under Settings → Security and account access → Connected apps, and TikTok under Settings → Security → Manage app permissions. When a platform notifies us that you've removed Postella, we delete the data we hold from that account.
• To have all data associated with your account deleted — connected-account info, drafts, and performance data — ask us from the email address on your account (reply to any email we've sent you, or use the contact option in the app). We'll delete it and confirm.

We don't sell your data, and we don't share it with anyone beyond the processors listed above.