Every trend is a post waiting to happen.

Postella watches what's trending in your niche, drafts on-brand images and copy the moment it matters, and gets it live, so your feed stays consistent without eating your whole day.

Join the waitlist See how it works See an example draft →

Built by two people who lived this problem at Meta and as a creator.

The problem

Growing a brand on social is a full-time job nobody has time for.

Scheduling tools post what you already wrote. AI writers don't know what's trending right now. Nothing closes the loop from "this is happening" to "this is live, on-brand."

Trends move faster than teams

By the time a brand notices a trend, writes copy, and finds an image, the moment's gone.

Brand voice gets diluted

Generic AI tools treat "brand voice" as a one-line prompt, not something that's actually enforced.

Engagement falls through the cracks

Comments, DMs, and mentions pile up across platforms with no single place to manage them.

How it works

From trend to published post, with a human in the loop.

You set the brand guide once. Postella handles the watching, drafting, and scheduling. You just approve.

Step 1

Set your brand guide

Voice, colors, logo, example posts. Uploaded once, reused every time.

Step 2

Trends get spotted

Relevant topics and formats surface daily, ranked by fit and momentum.

Step 3

Drafts get made

On-brand image + caption, ready to review in under a minute.

Step 4

You approve, it publishes

Edit if you want, or approve as-is. Scheduled and posted automatically.

Who's building this

Two people who've been on both sides of this problem.

Victor Sanchez

Co-founder, Engineering

Spent years at Meta as a Partner Engineer, then Software Engineer on the AR Identity team. Knows how platforms, APIs, and content systems actually work at scale.

Leticia Godinez

Co-founder, Product & Growth

Analytics lead at Meta, then a year deep in content creation herself. Trends, captions, images, scheduling, engagement, all of it, all manual.

We met on the same team at Meta in 2019 and stayed close ever since. Postella comes from watching this problem from two different seats: one building platforms, one drowning in the manual work of showing up on them every day.

The founding deal

A working relationship, not just a signup.

The first 20 members shape what we build. That runs both ways. Here's what each side is signing up for.

What you get

Founding-member access, on real terms.

A direct line to Victor and LeticiaNot a support queue. You talk to the two people building it, and your input goes straight into the roadmap.
Early access to new featuresYou see and use everything first, while it's still being shaped.
Generous limits while we're in betaRoom to actually put it through its paces, for the whole beta period.
Founding-member pricing, lockedThe rate you start on is the rate you keep.

What we ask

Early software is rough. We need you in the loop.

Report bugs and defectsWhen something breaks, tell us, and include enough detail that we can reproduce it.
Timely, specific feedbackQuick reactions while a feature is still soft are worth more than a thorough review a month later.
Tell us what isn't workingIncluding the unflattering version. "This didn't sound like my brand" is the most useful thing you can send us.
Actually use itFeedback comes from real posts for a real audience, not a test run.

If that trade sounds good, there are a limited number of seats.

✦ ✦

Invite-only · first 20 members

Be first when we open access.

We're onboarding the first 20 members by invitation. They get in ahead of everyone else and lock in founding-member pricing.

You're on the list. You'll be in the first group we onboard. Talk soon.

Built by an ex-Meta engineer and analytics lead. Meet the founders